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Saturday, July 11, 2026

Has Harry Kane Put Skechers On The Football Boot Map?

For decades, Skechers was a brand firmly anchored in the realm of suburban mall comfort, widely recognized for its memory foam insoles rather than any semblance of elite athletic prestige or street culture hype. Yet, a massive corporate gamble completely transformed that narrative when the footwear giant officially signed England captain Harry Kane to a lifetime partnership. By leveraging the striker’s elite scoring pedigree right through to his record-breaking performances at the 2026 FIFA World Cup, the brand did the seemingly impossible: they successfully gatecrashed the hyper-competitive elite football market, forcing football culture purists to reconsider the logo on the pitch.

The real genius behind this cultural shift lies in how Skechers built the partnership on uncompromising, modern technical performance rather than relying on pure lifestyle marketing gimmicks. Instead of simply slapping Kane’s name onto a generic shoe, the brand deeply involved the striker in developing the SKX 02 Elite boot, fine-tuning lightweight materials and responsive responsive cushioning designed for the highest level of competition. The strategy paid off massively on the world stage, culminating in a hyper-exclusive “Walthamstow to the World” edition, limited to just 26 pairs to celebrate Kane breaking the all-time English World Cup scoring record, which instantly sent shockwaves through the sneaker collector community and saw resale prices skyrocket on secondary and resell markets.

Simultaneously, the collaboration has deliberately expanded off the pitch to capture the lucrative world of contemporary streetwear and casual menswear. Through the release of the Skechers Street x Harry Kane “Off Pitch” collection, the brand has cleverly reimagined classic silhouettes like the Koopa and the UNO, leaning heavily into a minimalist aesthetic featuring premium leather, soft suede hits, and understated color palettes that nod to his club colors. By focusing on wearable luxury and quiet confidence rather than loud, fast-fashion trends, they have managed to bridge the gap between heavy athletic utility and everyday city style.

Ultimately, whether Skechers has become genuinely “cool” depends entirely on how you define the word in the modern era. While it may not yet possess the historical, subcultural romance of its primary rivals such as Adidas, Nike, Puma or New Balance, the brand has successfully subverted the old punchlines by proving that elite utility and comfort can be genuinely desirable. By hitching its wagon to one of the most consistent, clinical goalscorers in football history, Skechers has completely rewritten its reputation, transforming itself from a running joke into a respected, high-performance contender that can no longer be ignored.

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The post Has Harry Kane Put Skechers On The Football Boot Map? appeared first on Hype Malaysia.


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KitKat® Brings Formula 1® Fever To Malaysia With Exclusive Experiences, Limited Edition Chocolates And A Chance To Race To Singapore!

For anyone who has ever needed a moment to pause, recharge, and get back into the race, KitKat® is turning its iconic “Have a Break” philosophy into a full throttle experience. The chocolate brand is officially bringing its global partnership with Formula 1® to Malaysia, giving local fans a taste of the world’s biggest motorsport spectacle through immersive roadshows, limited edition products, interactive challenges, and the chance to win exclusive prizes, including an all inclusive trip to the Formula 1 Singapore Airlines Singapore Grand Prix 2026. 

The collaboration arrives as Kitkat® celebrates its 90th anniversary alongside Formula 1®’s 75th anniversary, bringing together two global icons built around the same idea: the importance of a well deserved break.

In Formula 1® the pit stop is where precision, teamwork, and strategy come together in just a few seconds. For Kitkat®, it represents the perfect reminder that even in the middle of life’s fastest moments, everyone deserves time to reset before getting back on track. “Formula 1® has grown into one of the most compelling cultural phenomena of our time, attracting a new generation of fans across Malaysia and the region. Bringing this partnership to life locally is a natural extension of KitKat®’s purpose, to remind people to pause, recharge, and savour the moment,” said Juan Aranols, CEO of Nestlé Malaysia.

Image Source: KitKat Malaysia

Experience The Thrill Of F1 Without Leaving Malaysia

To celebrate the launch, KitKat® is bringing the excitement of the racing grid closer to Malaysian fans through a series of consumer roadshows across Klang Valley.

Visitors will be able to step into the world of Formula 1® with racing simulators that recreate the adrenaline of being behind the wheel, while also taking part in exclusive activities and collecting limited-edition KitKat® F1® merchandise.

Whether you’re a longtime motorsport follower or someone discovering the excitement of F1® for the first time, the activation offers fans a chance to experience the sport beyond the screen.

Image Source: KitKat Malaysia

Your KitKat® Purchase Could Take You To Singapore Grand Prix 2026

The excitement does not stop at the roadshows. Malaysians who purchase participating KitKat® products can enter the nationwide contest for a chance to win over 1,000 prizes throughout the 12-week campaign period.

All it takes is purchasing a minimum of RM10 worth of participating KitKat® products and uploading the receipt through the contest microsite or WhatsApp.

The grand prize winner will receive an unforgettable Formula 1 Singapore Airlines Singapore Grand Prix 2026 experience for two, including race access, a five-star hotel stay in Singapore, and the chance to witness the Marina Bay street circuit come alive.

Five first prize winners will also receive pairs of 3-Day Pit Grandstand tickets to experience 

the race weekend up close.

Image Source: KitKat Malaysia

Collect The Limited-Edition KitKat® F1® Chocolates

Fans can also get their hands on the exclusive limited edition KitKat® F1® chocolate range, available nationwide at hypermarkets, supermarkets, convenience stores and online through the KitKat Official Store on Shopee and Lazada.

Created in 1935, KitKat® has grown from a simple chocolate wafer into one of the world’s most recognisable confectionery brands. Today, the Malaysian-made chocolate continues to be produced at Nestlé’s Halal-certified facility in Chembong, Negeri Sembilan, and enjoyed by fans around the world.

With Formula 1 bringing speed, spectacle and strategy to millions of fans globally, KitKat® is inviting Malaysians to take their own pit stop, and maybe even find themselves racing towards an unforgettable experience.

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The post KitKat® Brings Formula 1® Fever To Malaysia With Exclusive Experiences, Limited Edition Chocolates And A Chance To Race To Singapore! appeared first on Hype Malaysia.


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Interview: PSYCHIC FEVER From EXILE TRIBE On Their New Album “DIFFERENT” & Embracing Their Roots

PSYCHIC FEVER from EXILE TRIBE shows no sign of slowing down. After touring multiple cities and performing for fans across the world, the seven-member group is continuing their goal for global reach with the release their second studio album “DIFFERENT”. The 10-track drop features the Rykeyz-produced single “I Got Ways” and the main single “If You’re Mine”, and is now available on all streaming platforms.

The boys are also no strangers to Malaysia, having performed at Zepp Kuala Lumpur back in 2024 for their “HEAT” tour. We recently spoke to the members (JIMMY, RYOGA, WEESA, KOKORO, RYUSHIN, REN and TSURUGI) ahead of the release of “DIFFERENT” to hear their thoughts about the new album, their plans for their upcoming anniversary and any teasers for a possible return to Malaysia. Keep on reading to hear what they have to say.

SOURCE: LDH JAPAN
SOURCE: LDH JAPAN

Q. It’s been a while since Hype Malaysia last spoke to PSYCHIC FEVER. Can you guys share what you’ve been up to in the last few months?

RYOGA: Over the past few months, we’ve been fully focused on creating our second full-length album, “DIFFERENT”. It’s our first full album in four years and features ten tracks, including brand-new songs. At the same time, we’ve been touring Japan with “THE ROOTS”, using every performance as an opportunity to grow as live performers while getting ready to share this new chapter of PSYCHIC FEVER with fans around the world.

Q. Let’s talk about your upcoming album, “DIFFERENT”. Can you share more about the concept behind this release?

JIMMY: Just like the title suggests, the main themes of the album are difference and growth. As we’ve performed around the world, we realized that our different musical backgrounds, personalities, and influences are what make PSYCHIC FEVER unique.

Through this album, we also hope listeners will feel encouraged to embrace who they are. We want people to know that it’s okay to be yourself and not compare yourself to anyone else. We hope “DIFFERENT” gives people the confidence to celebrate their individuality.

SOURCE: LDH JAPAN

Q. Do you guys have a favourite track from the album? Can you share which track and why?

TSURUGI: My favorite is “Pink Lemonade.” It’s a romantic song that compares the feeling of falling for someone to getting intoxicated by a cocktail. It has a smooth, relaxed vibe that’s perfect for unwinding, and it’s one of those songs I can listen to anytime.

Q. The first single, “I GOT WAYS”, has a more mature sound than what we’ve heard from PSYCHIC FEVER previously. What was your first impression of the song?

WEESA: My first impression was that it had a much more mature and sensual sound than anything we’d done before. I was really excited to record it because I felt it perfectly matched how we’ve grown since our debut. It has a sophisticated R&B vibe that allows us to express a more mature side of PSYCHIC FEVER.

Q. You also recently released “PINK LEMONADE”. Can you share the concept behind this track and how it contributes to the overall concept of “DIFFERENT”?

RYOGA: “Pink Lemonade” has both a sweet, refreshing side and an exciting edge to it. Within the story of “DIFFERENT”, it’s an important song because it represents change and the excitement of experiencing new emotions. It adds another color to the album and shows a different side of who we are.

Q. Moving on to other milestones; You’re also celebrating your debut anniversary soon. Any plans on how you’re going to celebrate the occasion?

RYUSHIN: This year we’ll be celebrating our anniversary in Japan, and we’re planning to spend that special moment with our ForEVERs who have always supported us. For us, it’s not just a celebration—it’s also the beginning of a new chapter. We want it to be a day where we can express our gratitude to everyone who’s been with us on this journey.

Q. There’s been a lot of changes since your first year. What do you think has been the biggest change, as a group and as individuals, so far?

TSURUGI: The biggest change has been learning to truly embrace each member’s individuality and respect our different roots. We’ve grown beyond simply performing songs—we’re now able to express our identity through our music. I think that’s made us stronger both as individuals and as a group.

Q. You’re set to hold the finale performance for your “THE ROOTS” Japan tour in August. The tour has been a huge success and you’ve even shared your journey through a documentary. What do you think has been the biggest takeaway from the tour?

REN: One of the biggest things we learned is that every member has different challenges and goals, but a live show is something we build together by supporting one another. We don’t just go on stage and perform—we constantly ask ourselves how we can best communicate what PSYCHIC FEVER’s entertainment is all about.

We spend a lot of time discussing, experimenting, and refining every show. For the final performance, we want to give everything we’ve got, express everything we’ve learned throughout this tour, and make it the perfect first step toward what’s next for PSYCHIC FEVER.

SOURCE: TWITTER (@psyfe_official)

Q. With us entering the second half of the year, do you guys already have any plans in store? Can you share what fans can look forward to?

JIMMY: We’re currently planning our world tour, so we hope everyone is looking forward to singing the songs from our new album with us. We’ll continue taking on new challenges as we work toward one of our biggest dreams—to reach No. 1 on the Billboard 200.

Q. It’s been a while since you’ve visited Malaysia. Are you guys planning to return soon?

RYUSHIN: We’re already working on plans to come back to Malaysia as soon as possible. We still remember the incredible energy from everyone during our “HEAT” tour, and it’s something we’ll never forget. We can’t wait to see all of you again very soon!

Q. Can you share a message for the Malaysian ForEVERs?

KOKORO: Thank you so much for always supporting us with so much love and warmth. We’ll continue working hard so we can come back to Malaysia for more live shows and events. We hope you’ll keep supporting us and look forward to everything we have coming next. We can’t wait to see you all again!

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The post Interview: PSYCHIC FEVER From EXILE TRIBE On Their New Album “DIFFERENT” & Embracing Their Roots appeared first on Hype Malaysia.


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Friday, July 10, 2026

Park Hyatt Kuala Lumpur Presents The Journey Of Cacao, A Five Course Pairing Experience Exploring Malaysia’s Most Remarkable Ingredients

Every remarkable chocolate begins with a story of Cacao. This July, Park Hyatt Kuala Lumpur invites guests to discover that story through The Journey of Malaysian Cacao, an exclusive five course pairing experience presented at Cacao Mixology & Chocolate. The evening explores Malaysian cacao beyond its familiar form, revealing the ingredient through contemporary pastry, thoughtfully curated wines and signature cocktails.

While Malaysia has long been recognised for producing exceptional cacao, its story remains largely untold. Grown across regions including Sabah, Sarawak and Pahang, Malaysian cacao reflects the country’s diverse landscapes and growing craftsmanship. The Journey of Malaysian Cacao brings these origins into focus, celebrating one of the nation’s finest ingredients through an immersive dining experience that places cacao at the centre of every course.

Guided by Executive Pastry Chef Holger Deh and the culinary team at Park Hyatt Kuala Lumpur, the experience unfolds across five stages — I. Aroma, II. Discovery, III. Terroir, IV. Dialogue and V. Signature. Each stage has been thoughtfully designed to reveal a different dimension of Malaysian cacao, inviting guests to experience its evolution through flavour, texture and aroma.

Rather than serving as a traditional accompaniment, every wine and cocktail has been carefully selected to become part of the narrative. From elegant sparkling wines and distinguished vintages to a bespoke cocktail created exclusively for the evening, each pairing transforms the perception of cacao, creating a dialogue between the plate and the glass that unfolds throughout the experience.

SOURCE: PARK HYATT KUALA LUMPUR

Limited to twelve guests, the evening has been intentionally designed to encourage conversation, discovery and a deeper appreciation of Malaysian cacao. With every course presented sequentially, guests are guided through a carefully paced experience where storytelling, craftsmanship and hospitality come together in an intimate setting.

“Chocolate is often celebrated for its final form, yet every remarkable chocolate begins with cacao,” said Executive Pastry Chef Holger Deh. “Through this experience, we wanted to celebrate the ingredient itself and explore how thoughtful pairings can transform the way it is perceived, creating new discoveries with every course.” The Journey of Malaysian Cacao reflects Park Hyatt Kuala Lumpur’s continued commitment to championing exceptional local ingredients through contemporary gastronomy and meaningful guest experiences.

The Journey of Malaysian Cacao, A Five Course Pairing Experience

  • Date & Time: 15th July 2026 (Wednesday), 7pm – 10pm
  • Price: RM388 nett per person
  • Venue: Cacao Mixology & Chocolate, Park Hyatt Kuala Lumpur
  • Advance reservations are required as seating is limited to twelve guests.
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The post Park Hyatt Kuala Lumpur Presents The Journey Of Cacao, A Five Course Pairing Experience Exploring Malaysia’s Most Remarkable Ingredients appeared first on Hype Malaysia.


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Citrawarna 2026 Is Turning Kuala Lumpur Into A Massive Cultural Staycation With Hotel Deals And Heritage Inspired Dining

If you’ve been looking for an excuse to plan a weekend in Kuala Lumpur this July, Citrawarna 2026 might be it! 

Returning to Dataran Merdeka from 24 to 26 July, Malaysia’s annual cultural showcase is going beyond colourful performances this year by pairing the festivities with exclusive hotel promotions and heritage inspired dining experiences across the country. 

Held under the theme “Ritma Warisan, Nadi Nusa dan Bangsa” (The Rhythm. The Soul. The Nation.), Citrawarna 2026 celebrates Malaysia’s rich cultural identity through traditional performances, artistic showcases, heritage experiences and immersive displays that spotlight the country’s diversity. As part of the wider Visit Malaysia 2026 (VM2026) campaign, the festival aims to encourage both locals and international travellers to rediscover Malaysia through culture, food, and travel.

 

Exclusive Hotel Deals

Image Source: Instagram @citrawarna.my

To make the celebration even more accessible, more than 40 hotels and accommodation providers, across the Klang Valley, and selected states, are rolling out special promotions exclusively for the festival period. 

Expect discounted room rates, staycation packages, and limited time offers designed for travellers planning a cultural weekend escape. Bookings will be available from mid-July until mid-August 2026, giving visitors flexibility to enjoy the festival while extending their trip beyond the event itself.

Whether you’re travelling across states, or looking for a city staycation, it’s an easy excuse to experience KL from a different perspective.

 

Taste Malaysia Through Citra Rasa

The experience continues after the performances end. Participating hotels are also introducing “Citra Rasa (Colours of Flavour)” a nationwide culinary initiative celebrating the country’s diverse food heritage. Hotel cafes’ and restaurants will serve dishes inspired by the traditional cuisines of every Malaysian state, giving visitors the chance to sample regional specialties without leaving the city. 

From bold northern flavours to East Malaysian favourites, the initiative highlights the stories, traditions and communities behind Malaysia’s iconic cuisine.

 

A Bigger Push for Visit Malaysia 2026

Image Source: Instagram @citrawarna.my

Citrawarna has long been one of Malaysia’s signature cultural events, but this year’s edition places an even stronger emphasis on supporting local tourism, cultural preservation, and community driven experiences ahead of Visit Malaysia 2026.

By bringing together tourism operators, hotels, and the hospitality industry, the festival hopes to create meaningful travel experiences while supporting local business and showcasing the best of Malaysian culture on a global stage.

For updates on participating hotels, accommodation packages and the Citra Rasa dining programme, follow @citrawarna.my and @malaysia.truly.asia, or visit the official Tourism Malaysia website www.malaysia.travel.

Citrawarna 2026 is happening from 24 to 26 July 2026 at Datatran Merdeka, Kuala Lumpur. Hotel promotions are available from mid July to mid August 2026.

 

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The post Citrawarna 2026 Is Turning Kuala Lumpur Into A Massive Cultural Staycation With Hotel Deals And Heritage Inspired Dining appeared first on Hype Malaysia.


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Henry Lau To Perform In KL This October; Ticketing Details Unveiled

Calling all Strings in Malaysia! Get ready for an unforgettable night as the multitalented Henry Lau (刘宪华/헨리) brings his 2026 tour to Kuala Lumpur this October!

The singer is bringing his “Enjoy The Show” world tour to KL, marking his return to Malaysia after his performance at The Exchange TRX’s 2025 Countdown Party. The show will take place at Idea Live Arena on 3rd October 2026 (Saturday). Ticket prices start at RM398 and will go on sale from 16th July 2026 (Thursday) onwards. There are also VIP packages available.

SOURCE: IME MALAYSIA
SOURCE: INSTAGRAM (@henryl89)

For this upcoming concert, fans can expect Henry’s usual musicianship and dynamic performances. Paired with the immersive stage production, this show will surely captivate audiences and create an unforgettable memory, especially for long-time Henry fans. Here are all the details:

Henry Lau “Enjoy The Show” World Tour in Kuala Lumpur

  • Date: 3rd October 2026 (Saturday)
  • Time: 7.30pm
  • Venue: Idea Live Arena
  • Organiser: iMe Malaysia
  • Ticket Prices: PS1: RM698, PS2: RM598, PS3: RM498, PS4: RM398
  • VIP Packages: Enjoy: RM1,298, The: RM998, Show: RM798
  • Pre-sale: Starts 16th July 2026 (Thursday), 12pm to 3pm
  • General Sale: Starts 17th July (Friday), from 12pm onwards
  • Ticketing Platforms: Fantopia, BookMyShow, MAISEAT, Trip.com

Visit iMe Malaysia’s social media pages for more information on the concert. Are you excited to see Henry in person?

Source: Instagram

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The post Henry Lau To Perform In KL This October; Ticketing Details Unveiled appeared first on Hype Malaysia.


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Thursday, July 9, 2026

The GOOD LIST Is Changing How We Discover Malaysia, One Ethical Experience At A Time

Malaysia has never been short of stories but many of the communities, creators, and changemakers behind them have remained hidden from the mainstream. Now a new platform is putting these purpose driven businesses on the map.

Currated by social enterprise Earth Heir®, The GOOD LIST is a curated directory featuring 100 social enterprises, ethical businesses, eco-stays, impact cafes, heritage tours, and community led experiences across Malaysia. 

Image Source: Instagram @earthheir

Officially launched by Hannah Yeoh in conjunction with Kuala Lumpur Festival, the initiative arrives as travellers increasingly look beyond conventional tourism to seeking experiences that connect when with local communities, culture, and conservation efforts.

Beginning with Kuala Lumpur and Selangor, The GOOD LIST plans to expand nationwide in phases, creating a digital guide for travellers and locals looking to support businesses that prioritise people, heritage and planet. 

Yang Berhormat Hannah Yeoh, Minister in the Prime Minister’s Department (Federal Territories), delivering her officiating speech at the launch of The Good List by Earth Heir® Image Source: Earth Heir

A New Lens On Malaysian Experiences

The GOOD LIST offers a different way of seeing Malaysia that moves beyond popular attractions to spotlight the communities shaping the country’s cultural and social landscape. 

Each listing highlights businesses built around values such as environmental responsibility, inclusive employment, cultural preservation, and community empowerment. 

Featured organisations include, Silent Teddies Deaf Bakery, which creates employment opportunities for the deaf community; Restoran Sup Kawah Hitam Beratur, a community focused food initiative; and Umah Temuan, an Orang Asli home stay offering visitors an opportunity to experience indigenous culture through the eyes of the community itself.

Joachim Sebastian, Head of Business Development of Earth Heir®, presenting The Good List platform and its community-driven features Image Source: Earth Heir

The platform also highlights immersive experiences such as Serendah Indigenous Explorations and EPIC Homes’ community-building initiatives, alongside organisations supporting vulnerable groups, including Yayasan Chow Kit’s Rumah Kita.

Meanwhile, businesses such as Dapur Digital and UNPLUG showcase how entrepreneurship can create pathways for social mobility by providing training and opportunities for underserved communities. 

 

Making Conscious Choices More Accessible

Sasibai Kimis, Founder & Director of Earth Heir®, addressing guests during the launch of The Good List Image Source: Earth Heir

For many small businesses with strong social missions, visibility remains one of their biggest challenges. While these enterprises often have meaningful connections with their communities, limited resources can make it difficult for them to reach wider audiences.

The GOOD LIST aims to close that gap by creating spaces where consumers can easily discover and support businesses making a difference. 

“Malaysia is home to a rich and diverse ecosystem of businesses that are rooted in local culture and community impact, yet many are difficult to discover through mainstream channels,” said Sasibai Kimis, Founder and Director of Earth Heir®.  

“Our local practitioners of Craftsmanship, caretakers of heritage, champions of the marginalised and protectors of nature need greater visibility and support, not just to survive but to thrive.”

As conscious consumption continues to influence how people spend, The GOOD LIST reflects a growing shift towards more intentional choices.

Whether it is staying at a community-run homestay, dining at an ethical eatery,, purchasing locally crafted goods, or joining a cultural experience, each decision can contribute towards preserving traditions, supporting livelihoods, and strengthening local communities. 

The Future of Malaysian Tourism

(Left to Right) Datuk Seri TPr Fadlun Mak Ujud, Mayor of Kuala Lumpur; Sasibai Kimis, Founder & Director of Earth Heir®; and Yang Berhormat Hannah Yeoh, Minister in the Prime Minister’s Department (Federal T Image Source: Earth Heir

The launch of The GOOD LIST comes at a pivotal moment as Malaysia prepares for Visit Malaysia Year 2026, reflecting a shift towards tourism that values authenticity over mass consumption. 

Rather than simply showcasing destinations, the platform encourages travellers to engage with the people and stories that make each place unique. 

“The GOOD LIST is a timely and commendable effort that positions Malaysia as a leading travel destination that is culturally grounded, community-focused, and economically inclusive,” said Hannah Yeoh. 

As conversations around climate change, cultural preservation, and responsible tourism continue to grow, The GOOD LIST highlights a travel experience defined by impact, instead of exclusivity.

From indigenous led adventures and heritage experiences to ethical businesses and community driven initiatives, the platform invites Malaysians and travellers to explore a side of the country shaped by the people behind the places. 

The future of travel is about the communities that we choose to support rather than just where to go. 

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