Tealive and Dutch Lady today officially launched their ready-to-drink (RTD) dairy milk tea range, bringing together two trusted brands to meet growing demand for convenient, café-inspired beverages that fit modern lifestyles. The partnership combines Tealive’s beverage innovation with Dutch Lady’s dairy expertise to create new ways for Malaysians to enjoy quality beverages anytime and anywhere.
The collaboration brings together Tealive, Southeast Asia’s leading lifestyle tea brand, and Dutch Lady, Malaysia’s leading dairy company, through two ready-to-drink variants – MooTea (Signature Milk Tea) and MeowCha (Signature Matcha).
The launch was graced by Entrepreneur and Cooperatives Development Minister, Yang Berhormat (YB) Steven Sim Chee Keong, who described the collaboration as an example of how leading Malaysian consumer brands can work together to innovate, create value locally and unlock new opportunities for growth through strategic partnerships.
Loob Holding Sdn Bhd Founder and Chief Executive Officer Bryan Loo said the company has been actively exploring ways to make its most popular beverages accessible beyond the café environment as consumer habits continue to evolve. The company’s first year in FMCG has also provided insights into how consumers engage with different products across multiple retail channels and consumption occasions, reinforcing its confidence to expand beyond its store network.
“Unlike opening additional outlets, FMCG and RTD enable Tealive to scale nationally through existing retail infrastructure, allowing the brand to reach consumers in locations where standalone stores may not be commercially viable.”
“It is also a natural progression of our long-term strategy to build Tealive into a broader lifestyle brand. Together with Dutch Lady, we are making some of our most loved flavours available in a format that consumers can enjoy wherever they are, while combining the strengths of both brands to create something new for the market,” he said.
Founded in 2017, Tealive has grown into one of Southeast Asia’s largest lifestyle tea brands with more than 1,000 outlets across 12 countries.
Dutch Lady Malaysia’s Managing Director Veronika Utami said the partnership reflects the company’s commitment to innovation and its ambition to make dairy relevant across more consumption occasions by combining trusted dairy nutrition with flavours Malaysians already enjoy.
“Consumers today are looking for products that combine convenience, enjoyment and nutritional value. This collaboration brings together trusted dairy nutrition and flavours that Malaysians already know and love in a format that fits modern lifestyles.”
“It also reflects our ambition to bring dairy into more moments throughout the day and make it more relevant to evolving consumer lifestyles. By combining our dairy expertise with Tealive’s beverage innovation, we are creating products that consumers can enjoy with confidence while continuing to deliver quality nutrition,” she said.
The partnership also supports Dutch Lady’s efforts to strengthen its presence in the growing Out-of-Home segment while creating new opportunities for dairy beyond traditional consumption occasions. The products are manufactured at Dutch Lady’s Bandar Enstek facility, leveraging local manufacturing capabilities and supporting the continued growth of Malaysia’s RTD dairy segment.
MooTea and MeowCha have enjoyed a strong start in the market, with launch stocks being almost sold out earlier this month. The products are currently available nationwide at major retail outlets, including Jaya Grocer, over 3,000 99 Speedmart outlets and other leading supermarket and convenience store chains.
Beyond introducing two new products, the collaboration demonstrates how brands with complementary strengths can respond to changing consumer preferences and create new opportunities for growth. Tealive contributes beverage innovation, café expertise and lifestyle appeal, while Dutch Lady brings decades of dairy expertise, trusted nutrition and nationwide manufacturing capabilities. Together, both brands are making café-inspired beverages more accessible while bringing convenience, enjoyment, and nutrition into a single offering.
Today’s event was part of a five-day concourse activation carnival at Sunway Pyramid ending this Sunday, featuring exclusive livestream with top creators, DIY product sampling booth, interactive experiences and consumer engagement activities.
Do stay tuned to Hype Malaysia for more updates.
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