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Thursday, September 10, 2026

KAYALI Brings Its Iconic Yum Scents To A New Lip & Body Collection

Known for its gourmand DNA and signature approach to fragrance layering, KAYALI is expanding its fragrance ritual beyond the bottle for the first time with the Yum Lip & Body Collection.

Reimagining two icons from the beloved Yum franchise, Yum Boujee Marshmallow | 81 and Yum Pistachio Gelato | 33, the collection introduces the scents in two new formats: the Cashmere Kiss Lip Balm and Silk Soufflé Body Cream.

SOURCE: KAYALI

Designed to let the fragrance experience begin before the final spritz, the collection invites the KAYALI community to Layer With Love, turning everyday body and lip care into a playful, indulgent ritual from head to toe.

The collection features four new products:

  • Yum Boujee Marshmallow | 81 Silk Soufflé Body Cream (RM 280)
  • Yum Boujee Marshmallow | 81 Cashmere Kiss Lip Balm (RM 145)
  • Yum Pistachio Gelato | 33 Silk Soufflé Body Cream (RM 280)
  • Yum Pistachio Gelato | 33 Cashmere Kiss Lip Balm (RM 145)
SOURCE: KAYALI

A Sensory Approach To Body Care

At the heart of the collection are the Silk Soufflé Body Creams, which melt effortlessly into the skin with a whipped yet lightweight texture. Formulated with hyaluronic acid and KAYALI Dream Elixir, they provide up to 24 hours of hydration while leaving skin feeling soft, smooth and velvety without a greasy finish.

KAYALI Dream Elixir features a blend of six skin-loving ingredients, including date seed oil, pomegranate fruit extract, sesame oil, moringa oil, almond oil and olive oil. The body creams also create a moisturised base for layering with fragrance.

SOURCE: KAYALI

The Yum Boujee Marshmallow | 81 version captures the scent’s playful gourmand character with notes of strawberry, pink marshmallow and whipped vanilla, complemented by coconut, freesia and pink musk.

Meanwhile, Yum Pistachio Gelato | 33 offers a creamier gourmand profile built around bergamot, pistachio gelato and whipped cream, alongside roasted hazelnut, sweet rum, marshmallow and cotton candy.

SOURCE: KAYALI

Both formulas are dermatologically tested, vegan, non-comedogenic and suitable for all skin types, including sensitive skin.

A Gourmand Touch For The Lips

Extending the ritual to lip care, the Cashmere Kiss Lip Balms wrap the lips in a cushiony, plush texture while providing up to eight hours of hydration. Featuring a pillowy-soft silicone applicator, the balms glide on effortlessly to leave lips with a soft, healthy-looking glow.

The Yum Boujee Marshmallow | 81 Cashmere Kiss Lip Balm is a tinted formula featuring notes of pink marshmallow, juicy strawberry and whipped cream, while the Yum Pistachio Gelato | 33 Cashmere Kiss Lip Balm is non-tinted, with a subtle scent of pistachio gelato, hazelnut, whipped cream and cotton candy.

SOURCE: KAYALI

Both balms are vegan, dermatologically tested and suitable for all skin types, including sensitive skin.

Layer With Love

With Layer With Love, KAYALI encourages fragrance lovers to make layering a personal ritual rather than following a set of rules.

Start with the Silk Soufflé Body Cream on clean skin to create a hydrated base, then layer with the matching Eau de Parfum or mix it with other fragrances to create a scent combination that feels uniquely yours. Complete the ritual with the Cashmere Kiss Lip Balm for a soft, hydrated finish with a touch of gourmand fragrance.

SOURCE: KAYALI

The Yum Lip & Body Collection officially launches at Sephora Malaysia from 30th September 2026, inviting fragrance lovers to discover the new products and create their own Layer With Love ritual.

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Wednesday, September 9, 2026

Mark Your Calendars: “Between Steps” Hits Disney+ on October 5

This fall, two mismatched souls will find love in the unlikeliest of places when the upcoming Korean melodrama Between Steps launches October 5 on Disney+. Set in a university robotics lab, Between Steps follows Minjae, a doctoral candidate and former swimmer forced to give up on his dream of becoming a professional athlete after losing his leg. Reserved and unable to get over his fear of getting hurt, Minjae has avoided romance his entire life, but when Youjin arrives as a fresh transfer from her Clothing and Textile course, things begin to change for the better. Branded a troublemaker and the complete opposite of Minjae in every sense, Youjin is known for cutting to the chase, and while the duo initially feel distant and awkward around each other, an unexpected attraction begins to grow between the mismatched pair.

Starring Choo Youngwoo (Head over Heels, The Trauma Code: Heroes on Call) as Park Minjae, a doctoral candidate teaching in a university robotics lab, and Kim Sohyun (Good Boy, Love Alarm) as Lim Youjin, a former Clothing & Textiles student who stumbles into a new field after being prevented from graduating, Between Steps is written by Min Hyojung (Attic Cat, Full House) and is directed by Ahn Pansuk (The White Tower, Secret Love Affair, Heard it Through the Grapevine).

Between Steps is a 12-part series set to premiere on Disney+ on October 5, audiences can stream new episodes of Between Steps every Monday and Tuesday.

The latest melodrama set to debut on Disney+, fans looking forward to the upcoming release of Between Steps can sign up for Disney+ today to enjoy immediate access to other touching romantic dramas, including: Red Swan, about a scorned Goodwill Ambassador who begins to fall in love with her mysterious bodyguard; Soundtrack #1, about two friends who begin living together after nineteen years; Call It Love, about a woman who vows revenge on a heart-wrenchingly lonely man, and so much more.

Stream Between Steps from October 5 on Disney+.

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The post Mark Your Calendars: “Between Steps” Hits Disney+ on October 5 appeared first on Hype Malaysia.


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L’Oréal Malaysia Launches House Of Beauty To Bring Beauty And Creator Commerce Together

L’Oréal Malaysia is redefining how beauty is discovered, bringing trusted expertise, content creation and commerce together through House of Beauty, its first creator commerce festival. As recommendations and trusted voices increasingly shape beauty decisions across social media and digital platforms, the initiative reflects the evolving way consumers discover and shop for beauty today.

Held from 7th to 8th September 2026 at PARKROYAL COLLECTION Kuala Lumpur, House of Beauty brought together 13 L’Oréal brands and more than 700 creators and affiliates, marking Malaysia’s largest multi-brand creator commerce festival. The participating brands include Lancôme, Kiehl’s, Kérastase, La Roche-Posay, Shu Uemura, L’Oréal Paris, Garnier, Maybelline New York, 3CE Stylenanda, CeraVe, Vichy Dercos, L’Oréal Professionnel Paris and Matrix Professional.

SOURCE: L’Oréal Malaysia

The initiative comes as Malaysian beauty shopping continues to span both physical and digital channels, with 77% of consumers purchasing skincare and makeup offline, while 82% shop online. Online marketplaces account for 50% of skincare and 46% of makeup purchases, highlighting the growing influence of digital platforms and creators throughout the beauty journey.

The importance of building trust through beauty education and expertise was highlighted by Manashi Guha, Country Manager, L’Oréal Malaysia-Singapore, who positioned House of Beauty as a large-scale ecosystem connecting 13 brands with a new generation of creators and equipping them to bring credible beauty knowledge to digital audiences.

SOURCE: L’Oréal Malaysia

Beyond beauty commerce, House of Beauty also focuses on empowering women through the creator economy. With women making up the majority of participating creators, the initiative builds on L’Oréal Malaysia’s wider efforts to support women through programmes such as Beauty for a Better Life, the Hair Access Training Program and For Women in Science.

Ahead of the festival, creators gained direct access to L’Oréal’s category specialists and Meta’s content expertise, helping them strengthen their beauty knowledge and content creation skills. This is further supported by L’Oréal’s Beauty Creator Club, an ongoing community that provides creators with access to brand expertise, educational resources and earning opportunities beyond the event.

SOURCE: L’Oréal Malaysia

For Ayu Iryani, a Beauty Creator Club member and content creator, the programme has provided greater access to brand and product expertise, allowing her to strengthen her skills as a beauty affiliate while turning her passion for content creation into a growing source of income.

Technology and commerce also form key parts of the House of Beauty ecosystem. Meta’s WhatsApp powered the event’s creator onboarding and provided access to creative resources and masterclass materials, while interactive zones such as the Wall of Inspo and Visual Hooks Atelier offered opportunities for live content coaching.

SOURCE: L’Oréal Malaysia

The experience then moved from the festival floor to the digital storefront through Shopee Hyper Brand Day, running from 6th to 12th September. House of Beauty creators took over the Shopee Creator Live Arena, turning their content into real-time, shoppable experiences and connecting beauty discovery directly with purchase.

Through House of Beauty and its ongoing local initiatives, L’Oréal Malaysia continues to position beauty as both a source of trusted expertise and a pathway to skills, community and sustainable opportunities within the creator economy.

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Tuesday, September 8, 2026

TXT’s Soobin Joins Dolce&Gabbana As Global Ambassador

Dolce&Gabbana announces SOOBIN, leader of K-pop group TOMORROW X TOGETHER, as its new Global Ambassador, marking a new chapter in the House’s relationship with the artist and bringing together two creative forces united by a shared appreciation for individuality, self-expression and contemporary culture.

As the leader of one of K-pop’s most dynamic and globally recognised groups, SOOBIN has captivated audiences worldwide with his distinctive presence, effortless charm and evolving sense of style. Beyond music, his growing influence across fashion and popular culture has established him as a prominent figure among a new generation of artists shaping the international creative landscape.

SOURCE: @page.soobin on Instagram

SOOBIN’s relationship with Dolce&Gabbana has developed organically over the years, built through a series of appearances and moments shared with the House. His affinity with the brand’s distinctive aesthetic and appreciation for its approach to creativity have further strengthened this connection, paving the way for his appointment as Global Ambassador.

The partnership reflects a shared belief in the power of individuality and self-expression. Known for its bold interpretation of Italian craftsmanship and contemporary glamour, Dolce&Gabbana continues to draw inspiration from different forms of art and culture, with music remaining an important influence within the House’s creative universe. Through SOOBIN, this connection is further brought to life by an artist whose talent, personality and international appeal resonate with the values at the heart of Dolce&Gabbana.

SOURCE: @page.soobin on Instagram

The appointment is celebrated through a series of official portraits featuring SOOBIN dressed in a full look from the Dolce&Gabbana Fall-Winter 2026 Collection. The ensemble highlights the House’s signature balance of refined elegance, contemporary character and meticulous Italian craftsmanship, while reflecting SOOBIN’s own distinctive presence.

With his appointment as Global Ambassador, SOOBIN and Dolce&Gabbana embark on a new chapter that brings together music, fashion and culture. The collaboration is set to further explore the shared creative language between the artist and the House, while celebrating individuality and the evolving ways in which fashion continues to connect with audiences around the world.

SOURCE: @page.soobin on Instagram

Reflecting on his new role, SOOBIN expressed his honour at joining the Dolce&Gabbana family and highlighted the House’s ability to celebrate individuality while remaining deeply rooted in its heritage and craftsmanship. He also shared his enthusiasm for beginning this new journey together and for the creative opportunities that lie ahead.

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Monday, September 7, 2026

Matrix Professional lands in Malaysia with KATSEYE to fix your hair routine

Matrix Professional, L’Oréal’s #1 professional haircare brand loved by over 500,000 stylists in more than 40 countries, recently announced its highly anticipated launch in Malaysia — marking the brand’s bold expansion across Southeast Asia. The launch is headlined by global ambassadors KATSEYE, the six-member, genre-defying group whose diverse hair textures and joyful energy embody the Matrix brand ethos: Diverse. Joyful. Uncomplicating.

Professional Authority, Proven Results

For over 40 years, Matrix has partnered with hairdressers worldwide to deliver salon-quality results, developed with and loved by professionals from different backgrounds across the globe. The brand’s “Pop Science” approach combines concentrated skincare actives with yummy natural ingredients — translating into visible, dermatologically tested transformations across three regional hair concerns: frizz, hydration, and damage.

In conjunction with its Southeast Asia debut, Matrix reaffirms its mission to become the Pro Love Brand for the next generation, as every product introduced to Malaysia is backed by real efficacy data and real transformation — reflecting a brand philosophy that transcends making professional haircare accessible to delivering professional haircare that truly works 

KATSEYE: A Perfect Hair Match

KATSEYE — Sophia, Daniela, Lara, Manon, Megan, and Yoonchae — represent six distinct hair textures and expressions of beauty that reflect Matrix’s core belief: every hair type deserves joyful, effective, professional-grade care. As the face of the “Matrix Moves” campaign, the group elevates choreography into iconic “hairography,” bringing Matrix’s Southeast Asia debut to life through content that is diverse, joyful, and uncomplicated — just like the brand itself.

MEGA SLEEK (orange)

96H Anti-Frizz Topcoat with a highly concentrated formula without water for 96h of frizz control and intense humidity protection. Formulated with oleic acid + jojoba oil, this heat-activated smoothing serum delivers:

  • Up to 96 hours of frizz control, even in up to 97% humidity
  • 230°C heat protection with instant fiber smoothness
  • 100% longwear in just one drop, lasting up to 5 shampoos

Professional Anti-Frizz Haircare Routine

  1. Cleanse — Begin with Mega Sleek Smoothing Shampoo (300ml, RSP: RM65) to gently remove impurities while preparing hair for smoothing treatment.
  2. Hydrate — Follow with Mega Sleek Smoothing Conditioner (300ml, RSP: RM65) or alternate with the Smoothie Supreme Mask 1–2 times per week for intensive nourishment.
  3. Treat — Apply Mega Sleek Smoothie Supreme Mask (500ml, RSP: RM119) and leave on for 3–5 minutes to deeply condition and smooth the hair fiber.
  4. Seal — Complete the routine with the Mega Sleek 96H Anti-Frizz Topcoat (50ml, RSP: RM110): shake well to activate the formula, dispense, and heat-activate using any styling tool.

The Result: A visible transformation from frizzy, unmanageable hair to sleek, glass-smooth strands with lasting shine from root to tip — validated through consumer testing.

FOOD FOR SOFT (green)

Food For Soft Multi-Use Hair Oil Serum, infused with avocado oil + hyaluronic acid, this system delivers:

  • 7x More Hydration*
  • Up to 72 Hours of Long-Lasting Moisture
  • 2x More Shine
  • 450F Heat Protection
  • Lightweight For No Weigh Down

Professional Hydrating Haircare Routine

  1. Cleanse — Food For Soft Hydrating Shampoo (300ml, RSP: RM65) gently cleanses and removes excess oil while preserving the moisture dry hair needs.
  2. Condition — Food For Soft Detangling Conditioner (300ml, RSP: RM65), infused with avocado oil and hyaluronic acid, replenishes hydration in dry and brittle hair.
  3. Treat — Food For Soft Rich Hydrating Treatment Mask (500ml, RSP: RM119), infused with avocado oil and hyaluronic acid, moisturises and locks in hydration from root to tip — ideal for all dry and brittle hair types.
  4. Seal — Food For Soft Multi-Use Hair Oil Serum (30ml, RSP: RM70), infused with avocado oil, delivers a leave- in treatment for smoother, softer hair with added heat protection.

The Result: Dry, dull, and undernourished hair is visibly transformed into soft, lightweight, touchable hair with amplified shine — as proven by professional stylist testimonials and before/after consumer trials.

INSTACURE BUILD-A-BOND (pink)

Matrix Instacure Build-A-Bond Billion Bond Oil prevents damage with 1 Billion Bonds in every drop. This Oil consists of high-performance ingredients such as Citric Acid to strengthen inner hair bonds & amino acids to reinforce the inner hair matrix. Smooth and sensorial liquid vegan formula, that adds clean shine to hair with grease-free application delivers:

  • Up to 5x instantly stronger hair*
  • +17% fiber diameter**
  • -100% visible split ends***
  • 230°C heat protection with a clean shine and no greasy feel

Professional Bonding Haircare Routine

  1. Cleanse — Instacure Mighty Bonds Shampoo (300ml, RSP: RM65), infused with citric acid to strengthen and squalane to soften, gently cleanses while beginning the bond-rebuilding process.
  2. Condition — Instacure Mighty Care Conditioner (300ml, RSP: RM65), infused with citric acid to strengthen and squalane to soften, repairs and conditions from within.
  3. Treat — Instacure Instant Revival Liquid Mask (250ml, RSP: RM89), a powerful hair treatment infused with citric acid and squalane, deeply restores compromised hair fibers. Apply and leave on for 5 minutes before rinsing.
  4. Seal — Instacure Billion Bond Oil (30ml, RSP: RM70) delivers 1 billion bonds in every drop to visibly fight damage. Shake to activate, pump, and heat-activate with any styling tool.

The Result: Damaged, weakened hair fibers are visibly rebuilt — stronger, thicker, and virtually free of split ends, as demonstrated in before/after consumer imagery and professional stylist testimonials.

MIRACLE CREATOR (purple)

Multi-Tasking Leave-In Treatment (190ml, RM100). A single leave-in spray delivering 20 beautifying benefits, powered by 1 super acid (lactic acid), 2 hydrating humectants (acetamide & lactamide MEAs), and 3 nourishing oils (coconut, soybean, sweet almond):

  • Enhances: nourishment, shine, smoothness, softening, moisture, definition, bounce, and strength
  • Protects: against heat (up to 230°C), humidity, split ends, breakage, and color fade
  • Styles: primes for styling, eases blow-dry, detangles, and controls frizz

How to use?

  • Spray onto towel-dried hair after your favorite Matrix shampoo and conditioner, comb through, and style as usual.

Result: One versatile spray replaces multiple styling products — delivering visibly bouncier, shinier, more manageable hair suitable for all hair types and textures.

Where to Find Matrix

Matrix Professional is now available at selected Watsons stores and on the brand’s official Shopee store, with availability on TikTok Shop launching soon in October.

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The post Matrix Professional lands in Malaysia with KATSEYE to fix your hair routine appeared first on Hype Malaysia.


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RENN Asia Wellness Offers Free Health Checks To 1,000 Malaysians For HKHM 2026

In support of the Government’s Hari Kebangsaan and Hari Malaysia (HKHM) 2026 campaign, RENN Asia Wellness is offering preventive health assessments worth a total of RM500,000 to the first 1,000 eligible Malaysians, as part of a private-sector initiative to encourage greater awareness of preventive health. The programme will provide three assessments: the AtCor Arterial Stiffness Test, Quantum Vitamin & Mineral Analysis, and MicroCirculation Analysis, offering participants a broader view of selected health indicators, including cardiovascular health, vitamin and mineral status, and microcirculation.

Arterial stiffness and central blood pressure are important indicators of cardiovascular health, yet they are seldom assessed as part of conventional health screenings. With Malaysia continuing to face a growing non-communicable disease (NCD) burden, greater emphasis on early health assessment and prevention is increasingly needed.

SOURCE: RENN ASIA WELLNESS

The initiative comes amid the significant health and economic impact of NCDs in Malaysia. According to recent figures cited by Health Minister Datuk Seri Dr Dzulkefly Ahmad, NCDs cost the country an estimated RM64.3 billion annually, comprising RM12.4 billion in direct medical costs and RM51.8 billion in productivity losses from absenteeism and premature deaths. The Ministry of Health has consequently encouraged Malaysians to take a more proactive approach to their health, particularly through early screening and detection.

RENN Asia Wellness founder and CEO Jonathan Chew said the initiative was intended to support this shift towards preventive health by encouraging Malaysians to make regular health assessment part of their routine rather than seeking medical attention only when symptoms arise. As many health conditions can develop without obvious symptoms, regular assessment can provide individuals with a better understanding of their health and enable appropriate action to be taken earlier.

SOURCE: RENN ASIA WELLNESS

The AtCor Arterial Stiffness Test assesses central blood pressure and arterial stiffness, going beyond a conventional arm blood pressure reading to provide additional insights into cardiovascular health. The Quantum Vitamin & Mineral Analysis assesses vitamin and mineral status, while the MicroCirculation Analysis examines blood circulation through the body’s smallest blood vessels. Together, the assessments are intended to provide additional information on selected health indicators that may not be apparent from symptoms alone and support more informed health and lifestyle decisions.

Chew also highlighted preventive healthcare as a longer-term investment, noting that its benefits extend beyond healthcare cost savings to the preservation of healthy years, productivity and quality of life. The initiative was positioned as part of the broader HKHM 2026 spirit of building a healthier and more resilient nation.

SOURCE: RENN ASIA WELLNESS

The programme will run until 30th November 2026, or until the allocation is fully taken up, whichever comes first. All assessments are subject to suitability screening. For more information, visit RENN Asia Wellness’ official website here.

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DC’s Supergirl Takes Over HBO Max Starting September 10

On Thursday, September 10, DC Studios’ Supergirl is set to make its global streaming debut exclusively on HBO Max. Supergirl stars Milly Alcock, Matthias Schoenaerts, Eve Ridley, David Krumholtz, Emily Beecham, David Corenswet, and Jason Momoa.

In its inaugural flight into the new DC Cinematic Universe, Supergirl reveals the origin of the interplanetary nomad Kara Zor-El, aka Supergirl, cousin of Kal-El, better known as Superman. Headstrong, worldly-wise, and often reckless, Supergirl exudes a brand of heroism all her own—truthful, relatable, and always on her own terms. But when an unexpected and ruthless adversary strikes too close to home, Kara reluctantly joins forces with an unlikely companion. Together they undertake an epic, interstellar journey, struggling to balance their need for vengeance with the pursuit of justice and to save the life of Kara’s best friend, her dog Krypto. Ultimately, Supergirl will prove that doing good can be tough… and it doesn’t always have to be nice.  

The film, written by Ana Nogueira, directed by Craig Gillespie and produced by DC Studios’ heads Peter Safran and James Gunn. Based on characters created by Jerry Siegel and Joe Shuster, the movie is executive produced by Nigel Gostelow, Chantal Nong Vo and Lars P. Winther. 

Stream Supergirl on HBO Max from September 10. Subscribe to HBO Max at www.hbomax.com for only RM24.90/month & RM119.90/12 months, and stream on your preferred device.

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