CIMB Group Holdings Berhad today officially unveiled its new brand campaign, “Moving You Forward” to reinforce the Group’s commitment to enabling customers, businesses and communities across ASEAN.
Anchored in CIMB’s core purpose of advancing customers and society, “Moving You Forward” marks the next evolution of the Group’s brand journey.
Moving You Forward
The “Moving You Forward” movement reflects CIMB’s commitment to enabling customers with access and opportunities so that they can progress in confidence to achieve their goals. It is grounded in CIMB’s belief that progress is deeply personal and that the true value of banking lies in what it enables, whether it is helping businesses expand, families build financial security, individuals pursue their ambitions or communities create new opportunities, CIMB aims to play a more active role in helping customers achieve meaningful outcomes and long-term success.
Across all markets where CIMB operates, the Moving You Forward campaign serves as a unified CIMB brand movement aligning purpose, culture and customer under a shared thematic direction. It aims to deliver a consistent and distinctive brand experience while remaining locally relevant to our customers in ASEAN.
Toni Darusman, Group Chief Brand and Marketing Officer of CIMB, said, “At CIMB, there is a clear vision that guides everything we do, and that is to be the bank that advances the ambitions of people across ASEAN. Our ambition goes beyond banking alone; it is rooted in the belief that real, meaningful progress happens when business and society move forward together.”
“‘Moving You Forward’ reflects how we are bringing our purpose of advancing customers and society to life in a more meaningful and impactful way. We are pleased to unveil “Moving You Forward”, our new brand campaign which will be rolled out in phases across social media, digital out-of-home and out-of-home across key regional markets, including a brand film, installation of wall art at MRTs, on-ground and social activation.”
CIMB Advancing Societies 2026 programme
CIMB believes that meaningful progress is also measured by the strength and resilience of the communities it serves. This commitment was brought to life at the Group’s inaugural “CIMB Advancing Societies 2026 – Recognising Impactful Partners”, a regional initiative celebrating its partners and NGOs who have created positive social impact across ASEAN.
11 NGOs, social activists and community partners from Malaysia, Singapore, Philippines and Indonesia whose stories of resilience reflect exceptional commitment to uplifting underserved communities, improving livelihoods, advancing education and protecting the environment were honoured.
Also among the honourees is national track cyclist and CIMB Brand Ambassador, Dato’ Azizulhasni Awang was presented with CIMB’s Kita Bagi Jadi Hero recognition, in celebration of his inspiring journey and continued dedication to empowering others beyond the sporting arena.
Ahmad Shahriman Mohd Shariff, Chief Executive Officer of CIMB Foundation and CIMB Islamic added, “Real progress is not defined by programmes or numbers alone, it is seen in how lives have improved, opportunities are created and the confidence communities gain to move forward. Across ASEAN, we are seeing individuals and organisations doing exactly that, often in ways that are deeply local but with impact that can be felt far beyond their communities.”
“This belief continues to guide our commitment to Advancing Customers and Society, including our pledge of RM200 million from 2026 to 2030 to support initiatives across ASEAN. Our approach focuses on enabling individuals and communities to initiate and lead initiatives that are sustainable in the long term, building the capability and resilience needed for them to thrive independently. Through CIMB Advancing Societies 2026, we are proud to celebrate these individuals and organisations whose efforts are creating meaningful impact on the ground. Their work demonstrates what can be achieved when purpose is translated into action, creating lasting impact for communities.”
Do stay tuned to Hype Malaysia for more updates!
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