It feels like everyone is talking about protein these days, and honestly it can get overwhelming trying to sneak it into your daily routine… but Starbucks has quietly given your regular iced coffee routine a major upgrade and yes it’s kinda a big deal.
Starbucks Malaysia has introduced Protein Cold Foam, a creamy new topping designed to sit pretty on your favourite iced drinks while sneaking in a protein boost. It’s rolling out nationwide from 11 June – you could say that it’s basically your iced americano’s new gym buddy.
Think of it as the same cold film you already know and love, levelled up. Each grande drink can now pack around 15g to 17g of protein, turning your casual coffee run or matcha break into something a little more pulled together.
Same Drink Just a Smoother Finish
Protein Cold Foam is made by blending whey protein with a low-fat dairy base, creating a smooth, velvety layer that sits on top of iced drinks without stealing the spotlight.
Flavours include chocolate and vanilla, and it works across iced favourites like your caramel macchiato and matcha lattes.
Ways to Experience Protein Cold Foam
Iced Chocolate Cream Protein Americano
Bold espresso and Chocolate protein foam make this a slightly softer, creamier version of your usual caffeine hit, with a 15g to 17g protein boost quietly doing its thing in the background!
Iced Vanilla Cream Protein Matcha
Earthy matcha meets vanilla foam for a smoother, almost dessert-like finish that still keeps the matcha personality intact.
What’s the Deal With Protein?
Protein isn’t just a gym thing anymore. People are folding it into everyday food and drinks more than ever, and Malaysia’s sports nutrition market is expected to keep growing steadily though 2032 as wellness becomes more a daily habit than a passing trend.
Instead of reinventing your routine, Starbucks is just making your usual order do more for you!
Zahiah Hanim, Director of Marketing & Loyalty at Starbucks Malaysia affirms that it’s all about blending personalisation, flavour and function.
It’s still coffee. Still matcha. Still foam… but now, it’s protein too. And somehow that makes your daily pick me up feel just a bit more justified.
Protein Cold Foam is now available across Starbucks Outlets in Malaysia!
The post Starbucks Malaysia Just Dropped Protein Cold Foam, Your Iced Drinks Are About to Get a Glow Up! appeared first on Hype Malaysia.
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