Global prestige skincare brand SK-II partners with POP MART’s beloved CRYBABY, the breakout global pop culture phenomenon and collectible art toy character, for the first-ever launch of the SK-II × CRYBABY Limited Edition Facial Treatment Essence, a heartfelt collaboration celebrating the freedom to bare love, emotions and skin – unapologetically.
As one of the fastest-rising forces in global pop culture and collectible art toys, POP MART has captivated a new generation through emotionally resonant characters that inspire connection, individuality, and self-expression. Among them, CRYBABY has emerged as a beloved cultural icon celebrated for its expressive eyes and emotionally honest spirit, reminding people everywhere that vulnerability is a beautiful expression of authenticity.
“At SK-II, we believe true beauty begins with being unapologetically authentic and free to bare your true self. What makes CRYBABY so culturally resonant today is its emotionally honest spirit and reminder that vulnerability can be beautiful. Together with POP MART, we wanted to celebrate a new generation embracing love, emotions, and the best bare skin.” shared Helene Bellamy, Global SK-II Senior Vice President & Global Brand Leader.
Reimagining SK-II’s iconic and most awarded bestseller Facial Treatment Essence, the collectible SK-II × CRYBABY Limited Edition Facial Treatment Essence transforms the globally loved “MIRACLE WATER” into a meaningful symbol of love and emotional connection, whether gifted to someone special or chosen as a reminder to embrace yourself more fully.
SK-II believes bare skin can be your best skin. Powered by over 90% PITERA™, SK-II’s signature Facial Treatment Essence, known as the “MIRACLE WATER” globally, is loved by millions of women around the world for transforming skin to Crystal Clear Bare Skin, empowering women with the confidence that their bare skin is their best foundation.
At the heart of the campaign is a whimsical series of social films following CRYBABY through a dreamy world of love, vulnerability, and unapologetic self-expression. Set against a romantic love bridge, the films unfold through playful moments of longing and wonder before SK-II’s iconic Facial Treatment Essence “MIRACLE WATER” appears in a moment of miraculous joy.
Through playful yet emotionally resonant visuals as well as CRYBABY playfully discovering SK-II’s signature PAT PAT skincare ritual with Facial Treatment Essence, the films celebrate the beauty of being free to bare your love, emotions, and skin.
The SK-II × CRYBABY Limited Edition Facial Treatment Essence is now available at all SK-II Counters and online retailers, retailing at RM850.
The post SK-II Partners With POP MART To Release The SK-II × CRYBABY Limited Edition Pitera™ Essence appeared first on Hype Malaysia.
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