Tourism Selangor successfully concluded the Selangor Travel Fair (STF) 2026, held on 25th and 26th July 2026 at Central Market, Kuala Lumpur, further reinforcing its commitment to promoting Selangor as Malaysia’s premier tourism destination while sustaining the momentum of the Visit Selangor Year 2026 (VSY2026) campaign.
Over the two-day event, Selangor Travel Fair 2026 attracted more than 50,000 visitors and generated total sales exceeding RM150,000, demonstrating the effectiveness of the fair as a tourism promotion platform and a catalyst for the growth of Selangor’s tourism economy.
Serving as a one-stop tourism showcase, STF 2026 brought together tourism products, attractions, hospitality brands and industry partners to offer exclusive promotions, engaging experiences and opportunities for visitors to discover the best that Selangor has to offer. This year’s edition featured 40 tourism exhibitors representing various tourism segments, including theme parks, ecotourism, agritourism, heritage, gastronomy, hospitality and recreational attractions.
During the launch ceremony, YB Dato’ Ng Suee Lim, Selangor State Executive Councillor for Local Government and Tourism, highlighted the importance of STF in strengthening tourism promotion efforts and boosting visitor confidence in the diverse tourism offerings available throughout the state.
“Selangor Travel Fair is an important platform to strengthen tourism promotion efforts, showcase the diverse experiences available in Selangor and further reinforce the state’s position as the most visited destination in Malaysia. This initiative reflects our ongoing commitment towards achieving the target of nine million tourists in conjunction with Visit Selangor Year 2026,” he said.
This year’s fair also marked a significant milestone for Tourism Selangor as the agency celebrated its 25th Silver Jubilee Anniversary, commemorating a quarter-century of driving tourism industry growth, destination development and strategic collaborations that have elevated Selangor’s tourism profile both domestically and internationally.
According to Tourism Selangor Chief Executive Officer, Ms. Chua Yee Ling, the theme “Silver in Motion” symbolises 25 years of progress and Tourism Selangor’s continuing journey towards building a more sustainable, innovative and competitive tourism ecosystem.
“Over the past 25 years, Tourism Selangor has worked closely with industry players and strategic partners to develop tourism products, organise high-impact events and promote Selangor’s unique offerings. As we celebrate this milestone, our focus remains on shaping the future of Selangor tourism and delivering meaningful experiences to both domestic and international visitors,” she said.
Throughout the two-day event, visitors enjoyed a wide range of activities, including cultural performances, traditional music showcases, creative workshops, videography sessions, free health screenings under the medical tourism segment, interactive tourism experiences, live podcasts and exclusive travel promotions. The event was further enlivened by performances from local artistes including Wani Kayrie, Mohsein Kush, Puteri Haffira (Ella Junior), Hussain Jamalulhayat, Mamat Exists and Kumpulan Bob Sentuhan.
Among the key highlights of STF 2026 was the launch of the Selangor Sketch-Stop book, a collaborative project between Tourism Selangor and local illustrators Ann Jaafar, Baihaqi Ismail and Ichie Imran. The fair also featured various exhibitions, demonstrations and family-friendly tourism-related activities.
Tourism Selangor also recorded its appreciation to the strategic partners that contributed to the success of this year’s event, including Farm Fresh, AVIS Budget Malaysia, FAMSY, Tourism Malaysia Central Region, Perbadanan Adat Melayu dan Warisan Negeri Selangor (PADAT), Media Selangor, Batik Air and Sinemalis Studio. Their support helped enhance the visitor experience and strengthen Selangor’s tourism ecosystem.
Tourism continues to play a vital role in Selangor’s economic growth. In 2025, Selangor recorded 36.4 million domestic visitors, maintaining its position as Malaysia’s most visited state for the fifth consecutive year since 2021. During the same period, Selangor achieved a Gross Domestic Product (GDP) of RM460.1 billion, contributing 26.5% to the national economy, with tourism remaining one of the key drivers of growth in the services sector.
STF 2026 also marked the official launch of the “Surprising Selangor Kan Ada” theme song and special music video, forming part of Tourism Selangor’s ongoing efforts to strengthen tourism promotion through a creative and community-centric approach. The music video reflects Tourism Selangor’s 25-year journey in developing the state’s tourism industry while celebrating the spirit of unity, dedication and commitment of its employees, whose contributions have been instrumental to the organisation’s success. The public can watch the music video on Tourism Selangor’s official YouTube channel.
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