As the Lunar New Year dawns with the dynamic energy of the Horse, Hennessy does more than just raise a glass—it raises the frequency. The storied cognac house is channeling centuries of celebratory spirit into a vibrant new pulse for Malaysia, launching an original Chinese New Year single and music video titled "Raise for Luck! (好運乾一杯!)"This is not a mere jingle; it's a cultural fusion, a contemporary soundtrack designed to become the heartbeat of modern reunion.
Inspired by Hennessy's 2026 tagline, "Gallop Towards Bright Perspectives," the project captures the forward momentum of the moment. The track seamlessly blends modern production with the warm, familiar echoes of festive tradition, creating a sound that is both fresh and timeless. The visuals mirror this elegant collision, painting a picture of Chinese New Year as it is lived today: expressive, evolving, and joyfully shared across generations. It embodies Hennessy's role as the essential spark that transforms any gathering into a luminous celebration.
"Chinese New Year is, at its core, a rhythm of reconnection," says Laura Drozdowski Lot, Marketing Director of Moët Hennessy Southeast Asia. "Hennessy has always moved to the beat of local culture, and we believe music and dance have a unique power to unite. Through this project, we wanted to craft a shared rhythm that bridges generations, while spotlighting the incredible local talent that defines today's creative scene. We hope 'Raise for Luck!' becomes the anthem that ignites your festivities as we all toast to a brighter horizon."
Bridging the gap between heritage and the next wave, the music video assembles a stellar ensemble of Malaysia's vibrant creative community. Conceptualized and produced locally, it features a cast that defines the new era of entertainment: YouTube power couple Chang Yong and Shu Sen, award-winning singer Jeryl Lee, EDM pioneer DJ Blink, style savant Jack Gohr, model-actor Zhen Ning, and multidisciplinary dancer Victoria Ng.
The narrative unfolds from a genuine premise—the electric moment friends and family reunite on New Year's Eve. It celebrates the cherished symphony of togetherness: the resonant clink of toasting glasses, the unchecked laughter that swells to fill a room, and the shared rhythm that moves every heart in unison. Infused with DJ Blink's signature high-energy drops and uplifting production, the track is an irresistible invitation to embrace the new year with confidence, joy, and collective spirit.
"It's a song to dance to, cheers to, and reunite to," describes Chang Yong. His partner, Shu Sen, adds a poignant layer: "No matter the distance or time, when we raise a glass of Hennessy, we are instantly together again." In these moments, the song distills the essence of the season: however you celebrate, togetherness is the timeless core.
More than a festive release, "Raise for Luck! (好運乾一杯!)" is a replayable cultural moment. With every beat, toast, and shared smile, it reinforces Hennessy as the connecting spirit that turns reunions into lasting memories. It's the soundtrack to usher in a year defined by prosperity, optimism, and the unbreakable rhythm of coming together.
The post Hennessy Drops Modern CNY Anthem "Raise For Luck!" appeared first on Hype Malaysia.
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