Skechers, The Comfort Technology Company™ and global leader in lifestyle and performance footwear, marked a new chapter last Friday (28th August 2026), in its continued growth across Malaysia with the opening of its newly relocated and expanded Superstore at Sunway Pyramid (LG1.129).
Bringing together a series of brand milestones under one roof, the celebration marked the first official public appearance since their appointment as Skechers Regional Brand Ambassadors DK (도겸), SEUNGKWAN (승관), and DINO (디노) of SEVENTEEN (세븐틴), alongside a special big-screen showcase of the brand’s latest campaign video featuring the trio.
Located within Sunway Pyramid, the newly relocated store spans approximately 8,650 square feet, nearly six times the size of its previous 1,453 square-foot location within the mall. The newly expanded Superstore is the first of its kind in Subang Jaya and offers consumers a broader selection of Skechers lifestyle and performance footwear, apparel and accessories in a more immersive shopping environment.
The event attracted an estimated of more than 8,000 attendees, comprising invited guests, fans and shoppers, as the celebration brought together the store opening and an immersive experience at the mall’s iconic Ice Rink. From a combined fashion and parkour performance featuring the Skechers Fall Winter 2026 Shoes and Apparel to interactive fan activities and entertainment, the event brought together fashion, performance and community in one of the brand’s largest consumer activations in Southeast Asia to date.
A New Chapter For Skechers At Sunway Pyramid
Following its soft opening on 7th August 2026, the newly relocated Sunway Pyramid Superstore represents Skechers’ continued investment in enhancing its retail presence across Malaysia.
Designed to meet growing consumer demand, the expanded space houses Skechers’ most comprehensive product offering in Subang Jaya to date. Alongside its full range of lifestyle footwear, apparel and accessories, the store features dedicated zones for Walking, Running, Pickleball, Trail, Kids and Performance Apparel, creating a more intuitive shopping journey while making it easier for consumers to explore products tailored to different lifestyles and activities.
The Superstore brings together the brand’s lifestyle and performance categories within a single retail destination. This further reinforces Skechers’ commitment to being a one-stop destination for consumers seeking footwear, apparel and accessories across a wide range of sports and everyday wear.
Complementing the expanded retail space are also new in-store experiences designed to make shopping more interactive and personalised. Customers can utilise Skechers’ SafeSize foot-scanning technology to receive personalised fit recommendations, while the DIY Customisation Corner allows shoppers to customise selected footwear and apparel with charms, shoelaces and heat-pressed graphics, offering a unique way to express their personal style.
Stepping Inside The New Space
To officially mark the opening, Skechers Regional Brand Ambassadors DK, SEUNGKWAN, and DINO joined Skechers’ senior leadership for the Opening Ceremony, which featured a photo opportunity with a giant Skechers AERO Burst shoe display. Inspired by the bold design of the AERO Burst performance running shoe — renowned for its responsive cushioning and smooth ride — the display anchored the moment as the trio celebrated the store’s official launch.
Following the ceremony, DK, SEUNGKWAN and DINO toured the newly expanded Sunway Pyramid store, exploring the refreshed retail concept and engaging with fans and guests onsite.
The celebration brought together senior leadership from Skechers and Sunway:
- Mr. Willie Tan – CEO, Skechers China, South Korea and Southeast Asia
- Mr. Cedrick Tan – President, Skechers Hong Kong, South Korea and Southeast Asia
- Ms. Camille Tan – General Manager, Skechers Hong Kong & Macau
- Ms. Zann Lee – Managing Director, Skechers Southeast Asia
- Ms. Stephanie Chang – Senior General Manager, Skechers Malaysia
- Mr. HC Chan – Group Managing Director, Sunway
- Mr. Jason Chin – Chief Executive Officer, Sunway Malls Selangor
“Malaysia continues to be an important growth market for Skechers, and we remain committed to investing in our retail footprint to meet evolving consumer expectations,” said Mr. Cedrick Tan, President of Skechers Southeast Asia, Hong Kong and South Korea. “The opening of our newly expanded Sunway Pyramid store is part of our broader growth strategy across the country, with 120 stores nationwide and plans to open more stores in the next few months. We’re equally excited to welcome DK, SEUNGKWAN and DINO for their first official public appearance as Skechers Regional Brand Ambassadors, making this an unforgettable milestone for both the brand and our consumers.”
Bringing Skechers & Seventeen Fans Closer To The Brand
Following the announcement of DK, SEUNGKWAN and DINO’s visit to Malaysia in July, Skechers launched the Skechers Sunway Pyramid Grand Opening – Meet & Greet with DK, SEUNGKWAN and DINO of SEVENTEEN, giving fans the opportunity to earn exclusive passes to meet the trio in person. The campaign capped off at Sunway Pyramid, where 200 lucky winners enjoyed an exclusive Meet & Greet with the ambassadors, alongside an additional 250 consolation winners added due to the overwhelming response and participation from Skechers members and fans.
“At Skechers, we believe the strongest connections with our consumers are built through shared experiences. Today’s celebration was designed to bring fans closer to DK, SEUNGKWAN and DINO while allowing them to experience our brand in new and memorable ways. From the premiere of our latest campaign video to the exclusive Meet & Greet and interactive activities throughout the day, every element was created to celebrate the community that continues to support Skechers across the region,” said Ms. Zann Lee, Managing Director of Skechers Southeast Asia.
Held at Sunway Pyramid’s iconic ice skating rink, the celebration opened with a parkour performance by local talents Flipatgym, Angelina Didier, and Angel Wong. Showcasing their agility, speed, and precision, they energised the crowd with daring stunts and dynamic movement.
Following the performance, the spotlight turned to the fashion show, where models presented the latest Skechers Fall Winter 2026 Apparel and Shoes Collection, alongside the exclusive and limited‑edition SKECHERS I SEVENTEEN’s DK, SEUNGKWAN and DINO Apparel Collection. The showcase brought Skechers’ fusion of comfort, performance and style to life on the runway.
The event continued with an interactive stage segment, where the ambassadors took part in games and a live Q&A session, sharing their experiences as Skechers Regional Brand Ambassadors and the inspiration behind their first-ever co-created collection with Skechers.
Reflecting on the milestone, the trio each shared what the moment meant to them:
“We’ve been looking forward to meeting our Malaysian fans for a long time. Being here as Skechers Regional Brand Ambassadors and seeing all of your big smiles and hearing your loud cheers really touches my heart,” said DK.
“Skechers has been like family to us, and celebrating this moment here with everyone in Malaysia is something I’ll never forget,” added SEUNGKWAN.
“Marking our very first official appearance in such a beautiful Superstore at Sunway Pyramid with all of you makes me feel so grateful. Let’s make some amazing memories together today,” said DINO.
Fans also enjoyed a big-screen showcase of Skechers’ latest regional campaign video starring DK, SEUNGKWAN and DINO. The video is part of the Skechers Hands-Free Slip-ins® campaign, showcasing several Skechers collections including the Skechers Court Classics Hotshot, Skechers Max Run and Skechers Max Cushioning® Glide-Step® Collections. During the segment, DINO also recreated some of his signature dance moves from the video, drawing loud cheers from the crowd.
The event concluded with DK, SEUNGKWAN and DINO joined by Skechers regional leaders for a special Token of Appreciation presentation. Each of the regional ambassadors, received a customised pair from the Skechers Court Classics Hotshot, specially designed in collaboration with Malaysian artist Jayklo, who incorporated elements from each member’s own apparel collection artwork into their pair. The celebration closed with a commemorative group photo with guests.
The new Skechers store at Sunway Pyramid is a testament to the brand’s dedication to providing its customers with an unparalleled shopping experience. Fans and shoppers alike are invited to visit the store at LG1.129, Level 1, Sunway Pyramid Mall, to explore the new space, try on the latest collections, and check out the SKECHERS I SEVENTEEN’s DK, SEUNGKWAN and DINO Apparel Collection while stocks last.
Priced from RM149.00, the SKECHERS I SEVENTEEN’s DK, SEUNGKWAN and DINO Apparel Collection and the SKECHERS I SEVENTEEN Gift Set is available nationwide at selected Skechers Concept stores, including 1 Utama Shopping Centre, Pavilion Bukit Jalil, Pavilion KL, Sunway Pyramid, Suria KLCC Mall, and The Exchange TRX Mall. The collection is also available online at skechers.com.my.
The post Skechers Unveils Expanded Sunway Pyramid Superstore As SEVENTEEN DK, Seungkwan & Dino Make Their First Official Regional Ambassador Appearance appeared first on Hype Malaysia.
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